Marketing Campaign Partnership

Joint Marketing Agreement between Trucker's Choice and Bully Dog Technologies

(AMERICAN FALLS, ID) Bully Dog Technologies is pleased to announce a joint marketing effort with Trucker's Choice. Trucker's Choice, based in Fort Dodge, Iowa, produces a weekly publication that has been bringing big rig buyers and sellers together since 1989 and is one of the leaders in publications geared towards the big rig market. The publication is distributed to within 21 states to 900 truck stops. Trucker's Choice also produces the website truckerschoice.com.

Bully Dog Technologies, based in American Falls, Idaho produces products for the Cat, Cummins and Detroit engines, providing additional horsepower and economy. Bully Dog is a market leader in the light duty aftermarket and is on the leading edge of development on aftermarket products for the big rig market. The aftermarket big rig market is a relatively new market for Bully Dog and its big rig dealers, having officially entered the big rig market in 2008 at the Mid America Truck Show.

The agreement is effective Jan. 1, 2010 and is a one year agreement. The agreement allows Bully Dog and Trucker's Choice to take advantage of their natural strengths in marketing and advertising. For more information about Trucker's Choice, please visit truckerschoice.com, and for more information about Bully Dog's big rig products please visit bullydogbigrig.com.